True Spirit is a new eCommerce website for school uniforms. The True Spirit brand goal is for parents to easily purchase modern, high quality school uniforms that are true to size and conform to their school's dress code.
I focused on the desktop and iPad versions first. A large top navigation schema helps parents shop on their own or easily find their child's school. Features such as school customized Size Chart and logo give parents peace of mind that they are buying the right clothes with the right fit for their child.
Product Requirements Review
Competitive Site Heuristic and Design Review
User Interviews, Card Sorting
Low Fidelity Sketching
Paper Prototyping and Testing
High Fidelity Screen Mockups