True Spirit Website

Opportunity

True Spirit is a new eCommerce website for school uniforms. The True Spirit brand goal is for parents to easily purchase modern, high quality school uniforms that are true to size and conform to their school's dress code.

Solution

I focused on the desktop and iPad versions first. A large top navigation schema helps parents shop on their own or easily find their child's school. Features such as school customized Size Chart and logo give parents peace of mind that they are buying the right clothes with the right fit for their child.
 

Design Process

  • Product Requirements Review

  • Competitive Site Heuristic and Design Review

  • Persona Development

  • User Journey

  • User Interviews, Card Sorting

  • Site Architecture

  • Low Fidelity Sketching

  • Paper Prototyping and Testing

  • High Fidelity Screen Mockups

  • Interaction Design with Clickable Prototype

  • Clickable Prototype Testing